Experiential Learning

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Experiential Learning

Experiential Learning

Tell me and I forget, teach me and I may remember, involve me and I learn

Benjamin Franklin


Experiential Learning (Kolb 1984) is a powerful way of learning through experience to help teams understand new skills and behaviours to improve productivity and performance. Like learning to ride a bike, experiential Learning is allowing people to learn by doing not by reading slide-decks.

Research has shown that using experiential learning to help provide instruction and instant feedback to learners can generate significant improvements in results and retention as learners gain more enjoyment out of the learning process as we are able to bring the theory to life.

With this in mind, Bright Horse have worked with our development partners to enable us to deliver successful business simulations to support our customers in:

  • Digital Transformation Experience (DTX), which has been designed to resonate with the real-world challenges that organisations face today
  • Service Management Simulation, which has been designed to simulate a real world service department to enable learners to understand the impact of good and bad service design and delivery


Our customers tell us the major benefits of our simulation approach include:

  • The speed and enjoyment of the learning
  • The ability to clearly understand and articulate consequences of success and failure
  • The retention of knowledge after learning
  • The ability to win hearts and minds to any new change

Experiential learning through our business simulations are a very powerful tool in any programme of business improvement and change.


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